GM targets delivery companies with new EV business unit BrightDrop.
GM has launched a new business unit to offer commercial customers — starting with FedEx — an ecosystem of electric and connected products, the latest effort in the company’s ambitious $27 billion bid to become a leading electric automaker.
The new business called BrightDrop, which officially launched Tuesday during the virtual 2021 CES, will begin with two main products: an electric van called the EV600 with an estimate range of 250 miles and a pod-like electric pallet dubbed EP1. BrightDrop has other products in mind and is tinkering with a few concepts, including medium-distance vehicle that transports multiple electric pallets known as EP1 as well as a rapid load delivery vehicle concept, which was teased Tuesday.