När Teslas produktionskapacitet går över en årstakt på 2 miljoner bilar. Då kommer man sänka sina priser för att öka sin försäljning. Tesla har nu så stora vinstmarginaler att de kan sänka priset och fortfarande göra vinst, vilket sätter stor press på Teslas konkurrenter.
Detta gör det tufft att konkurrera för klassiska ICE företag.
Dels för att Teslas priser och deras ICE priser närmar sig varandra, så att ICE bilar blir mer svårsålda.
Dels för att klassiska ICE företags elbilsförsäljningen ännu är i sin linda, och att man har lövtunna marginaler, så att hänga med i Teslas prissänkningar blir svårt.
Allt detta gör att klassiska ICE företags vinster halveras 2023.
Fler än jag är inne på samma spår.
https://www.bloomberg.com/news/articles ... alysts-sayFord, GM and Other Carmakers Face 50% Profit Slump Next Year, UBS Analysts Say.
Industry faces ‘demand destruction’ and oversupply of vehicles
RBC says estimates for the group need to move materially lower.
Shares of automakers Ford Motor Co. and General Motors Co. took a beating Monday as outlook for the industry darkened further with at least two Wall Street analysts predicting earnings will fall steeply next year.
Profits for US and European car companies are set to drop by half next year as weakening demand leads to an oversupply of vehicles, UBS Group AG analysts led by Patrick Hummel wrote in a note on Monday. Meanwhile, RBC Capital Markets analyst Joseph Spak said 2023 estimates for the sector need to “move materially lower.”
Ford shares sank 6.9% to close at $11.36, while GM shares dropped 3.9% to $32.29. The declines add to an already rough year for the two carmakers, whose shares have tumbled more than 45% so far, as investors concerned about the many challenges of the industry -- including supply-chain shortages, rising costs and a cash-strapped consumer -- exited the stocks.
“Demand destruction is no longer a vague risk, but has started to become a reality,” UBS analysts said. They downgraded their stock ratings on Volkswagen AG, General Motors Co. and Renault SA to neutral and cut Ford Motor Co. to sell.
A three-year run of “unprecedented” pricing and margins is about to end abruptly, with a glut of cars beginning to emerge as soon as three months from now, the analysts added.
For electric-vehicle maker Tesla Inc., whose third-quarter deliveries failed to match up to expectations, both UBS and RBC analysts struck a more benign note. UBS sees the Elon Musk-led company continuing its “aggressive” growth through cutting prices and leveraging costs, while RBC’s Spak said it is very well-positioned mid-term as the low-cost EV provider.
